Forty Steps to Make Safe Deposit Boxes a Profit Center

Forty Steps to Make Safe Deposit Boxes a Profit Center – Course Code C1443WC

Formats:  Webcourse and Recorded Version

(2020 Update – How to INCREASE income & REDUCE expenses)

Improve Your System:

Many financial institutions have considered safe deposit as a loss leader for so long that it is difficult for them to view this service a profit center. Fortunately many institutions are now starting to realize that consumers are willing to pay more if they feel they are receiving something worthwhile. Your safe deposit area can quickly become profitable by following a few simple income generating, cost reducing and successfully tested marketing concepts. Consumers will pay a lot for a little peace of mind.


Dave McGuinn, a nationally recognized expert in the safe deposit area, will provide clear, concise recommendations to market this service, improve your bottom line and satisfy these consumers. In addition, he will share many success stories about concepts that have enabled institutions nationwide to improve their profitability.


What You Will Learn:

Obtain answers to the following questions and establish your own internal procedures.


Who Should Attend:

The cost savings and income generating information covered in this presentation will be of special interest and benefit to your marketing officers, branch managers, training directors and anyone in senior management who is responsible for your institution’s annual bottom line profit.


Workshop Leader:

David P. McGuinn, President of Safe Deposit Specialists, is a former banker with over 45 years of safe deposit experience and is often referred to nationwide as the safe deposit GURU. In all 50 states he has trained over 350,000 safe deposit employees and managers and has served the industry as President of American Institute of Banking and the American, Texas and Houston Safe Deposit Associations. Dave is a featured speaker for the American Bankers Association, Independent Community Bankers of America and National Association of Federal Credit Unions and over 100 nationwide financial associations. He has been interviewed by The New York Times, Wall Street Journal, Money Magazine, Reader’s Digest, Fortune Magazine, Associated Press, National Public Radio (NPR), British Broadcasting Corp. (BBC), AARP, Bottom Line Financial, FDIC, CUNA, CNN, CBS, ABC, FOX, NBC Nightly News, Inside Edition, Crime Watch and Court TV on current safe deposit issues. McGuinn has created numerous training programs and his Marketing and Profitability Manual and other                                                     Policy and Procedures, Regulatory Compliance, Internal Audit and Disaster Recovery Manuals are now the recommended and nationally accepted standard for the industry

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