At the core of the Bank Marketing Diploma is in-depth coursework on marketing financial services, along with related topics such as event-based selling and successful sales campaigns. Courses on financial and business planning provide essential business skills that experienced bank marketers have identified as critical to the function. Supporting the marketing-specific core are courses in banking fundamentals, economics, and business ethics.
The Bank Marketing Diploma is an ideal program for bank marketers who are relatively new to the profession. It also represents an excellent opportunity for bankers outside the marketing area who desire a solid background in marketing to support their current responsibilities (e.g., branch managers). (Formerly CFT Training).
Select from the following formats (click blue checkmarks) to gain course information and pricing. Courses may be taught in-house or live based on requests to the CFTEA office.
Required Courses
Instructor Led Online
Guided Learning
Self Paced
Virtual Classroom
Artificial Intelligence for Marketing Professionals
Certificate in Digital Marketing
Contributing to a Respectful Workplace
Ethics in the Workplace
FDIC for Marketers
Meetings that Work
Marketing
Principles of Banking
Successful Sales Campaigns
Verbal Communication
Written Communication
2024.07
AIB ABA CFT
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