Marketing Financial Services GL


SKU: 903ce9225fca Category:


Designed for bank personnel in customer contact and operations positions, management trainees, and persons entering banking at the mid-management level. Marketing for Bankers looks at what motivates customers to purchase financial services and teaches bankers how to develop a successful marketing plan.

After successfully completing this class you should be able to:
➢ recognize consumer motivation and buying behavior
➢ integrate public relations, advertising, sales promotions, selling, and service distribution functions in the bank’s overall marketing plan
➢ conduct a situation analysis and formulate a master marketing strategy
➢ monitor and evaluate performance


Award Application and Career Pathing 

General Accounting applies toward the completion of the following certifications, certificates and diplomas:


Code: A7740GL
Signup for our newsletter and be the first to know about new courses and discounts:
  • This field is for validation purposes and should be left unchanged.