Develop the key skills for building trusted relationships with business customers. Discover tactics to better engage customers by understanding their needs and being able to offer appropriate solutions. Develop a broad knowledge of small business-specific products. Learn how to cultivate strong customer relationships. Master best practices for executing sales calls, handling objections, and delivering on-going service. Gain insight into ways to grow your book of business.
By completing the ABA Small Business Banker Certificate curriculum, you’ll strengthen your knowledge of relationship-centric sales approaches.
ABA / CFT