Marketing Management (ABA)


Marketing Planning examines management activities from ongoing brand management to public relations and digital marketing to return on investment.  Understanding the practices needed to prioritize projects, assess performance and balance resources will enhance your marketing success. To be an active contributor on a marketing team you must have working knowledge of marketing management.

Learning Outcomes and Objectives
• Identify the key management areas assigned to marketing
• Clarify the purpose and benefit of public relations
• Explain the importance of data management and direct marketing
• Examine activities that improve customer experience management
• Evaluate how to assess your return on marketing investment

This is a foundation course to examine the knowledge-base and management skills required to manage the marketing activities at a financial institution. It is designed for employees interested in taking an active role in the management of bank marketing.

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