Course Description

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Learning Outcomes

• Define conversion rate and the many factors that contribute to it
• Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
• Identify strategies for enhancing conversion rates
• Demonstrate successful application of the concepts learned to real-world scenarios

Key Features

•  Expert-supported
•  Mobile-friendly
•  Accessible
•  Badge and credit-awarding
•  Games & Flashcards
•  Video content
•  Real-world case studies
•  Audio-enabled in app

Notes

This course has an “Ask the Expert” feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.