Description
Designed for bank personnel in customer contact and operations positions, management trainees, and persons entering banking at the mid-management level. Marketing for Bankers looks at what motivates customers to purchase financial services and teaches bankers how to develop a successful marketing plan.
After successfully completing this class you should be able to:
➢ recognize consumer motivation and buying behavior
➢ integrate public relations, advertising, sales promotions, selling, and service distribution functions in the bank’s overall marketing plan
➢ conduct a situation analysis and formulate a master marketing strategy
➢ monitor and evaluate performance
Award Application and Career Pathing
General Accounting applies toward the completion of the following certifications, certificates and diplomas:
- Advanced Financial Services Diploma
- Bachelor of Science in Business Administration with a Banking Major
- Bank Marketing Diploma
- Certificate in Foundational Bank Marketing
- General Banking Certificate
- General Banking Diploma
ABA / AIB / CFT