CFTEA

What Exactly are Payments and Why Do I Need a Payment Strategy?

$235.00

SKU: 5966 Category:
Code: A1336SP

Description

Description:

This live, 90-minute webinar will provide your bank with an overview of today’s payments systems & types (traditional, card-based, digital) from both a payment provider and payment acceptor perspective. We will explore all three primary payment streams (Consumer to Business, Consumer to Consumer and Business to Business), take a brief look at the evolution of payments and the rapidly changing payment options both consumers and merchants enjoy. We will explore how consumers and businesses think about payment types and payment providers (including banks) and what their respective likes and dislikes reveal about the decisions they make when it comes to payments and payment acceptance. We’ll also examine the preferred payment options of both consumers and businesses, how payment providers are adapting to consumer preferences and the importance of identity and security when it comes to consumer payment choices. Jeff Slawsky will discuss the various models for smaller banks to provide payment options to their customers, including direct card issuance (debit & credit), agent bank programs (credit), e-wallet participation (Apple Pay, PayPal, Zelle, etc.) as well as other in-app payment options.

Discussion Highlights:

  • The strategic importance of payments for smaller banks
  • Customer loyalty
  • Core deposit account preservation
  • Credit provision
  • Why having a proactive payment strategy is critical for community banks
  • Customer expectations
  • The link between payments and funds access
  • The risks of not addressing customers’ payment needs
  • What a payment strategy looks like and why
  • What your bank can provide
  • How to provide it
  • Expected benefits
  • Cross sales and other bank benefits

Speaker(s):

  • Jeff Slawsky, President, J. Slawsky & Associates, Boston, MA

Who Should Attend?

  • Retail Banking Directors
  • Directors of Payments Strategy
  • Head of Card Issuing
  • Head of Digital Marketing
  • Retail Sales Managers
  • Strategic Planners
  • Social Media Managers
  • Bank Counsel
  • Senior Bank Managers
  • CRCMS, CERPS, CFMPs, CPAs
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