Understanding Your Small Business Customer


SKU: 12212 Category:


This course will: explain the characteristics of manufacturers, wholesalers, retailers, and service companies; identify the advantages and disadvantages of firms in different stages of the industry life cycle including emerging, growth, mature, and decline stages; describe specific types of industry risk including buyer/seller concentration, cyclicality, international, technology, and government regulation; and evaluate business risk factors including operating leverage, competition, concentrations, distribution, products and services, and production. Discuss management success criteria such as experience, integrity, philosophy, and style. Evaluate the interrelationship between business, industry, and management risk factors, as well as their impact on the credit decision-making process.

Code: E1209SP
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