CFTEA

Understanding Banking Products

$245.00

SKU: 8205 Category:
Code: C1122GL

Description

Understanding Banking Products is divided into five sections:

Section 1:  Understanding Your Customers – This section provides a brief overview of what motivate customers to buy, the difference between features and benefits and how to focus on benefits when selling products

Section 2:  Consumer Banking Products – This section describes products that have been developed to meet consumer needs.

Section 3:  Small Business Banking Needs – This section examines the unique banking needs of a small business.

Section 4:  Small Business Banking Products – This section describes the products provided to small business customers.

Section 5:  Trust Products and Services – This section contains an overview of a trust department and includes brief descriptions of trust products and services.

While Understanding Banking Products looks at the broad and ever-changing number of banking products offered to consumers and small businesses, it does not address selling strategies or cross-selling banking products.  Those topics are covered in detail in other courses offered through CFTEA.  Please see Sales Essentials Certificate from CFTEA.

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