5 Courses | 3:30min | Credits: 4.25 CFMP
Description: What are the keys to getting your message out and heard online?
Marketing in a Digital World: Digital Campaigns shows you what digital advertising is and why it’s an important component of your bank’s marketing strategy.
You’ll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations. And you’ll see examples of banks who demonstrate best practice approaches to digital advertising.
Audience: Marketing Professionals
- Why Digital Marketing?
- Search Engine Optimization
- Build Your Campaign
- Find Your Audience
- Digital Marketing in Action