Management GL


SKU: 66808e327dc7 Category:


MANAGEMENT is designed for more advanced discussions, going beyond the intro to business class. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. This course combines concepts with a strong lesson-based instructional design, weaving in research opportunities, creative methods of assessment, interesting real-world features, mathematical calculations, case studies, and academic connections.


The introductory section provides an overview of management, discusses the history of management, and compares management approaches and philosophies. Another section focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making.


MANAGEMENT provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Students will enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.

Topics covered:

  • Managers and Managing

  • Management, Supervision, and Decision-Making

  • The Manager as a Leader

  • Planning and Organizing

  • Staffing, Leading, and Controlling

  • Characteristics of Business

  • Social and Ethical Environment of Business

  • Economic Environment of Business

  • International Environment of Business

  • Managing the Form of Business Ownership

  • Legal Aspects of Business

  • Technology and Information Management

  • Organizational Communications

  • Data Analysis and Decision Making

  • Business Financial Records

  • Financing a Business

  • Financial Services

  • Credit and Insurance

  • Managing Production and Operations

  • Nature and Scope of Marketing

  • Product Development and Distribution

  • Pricing and Promotions

  • Managing Human Resources

  • Rewarding and Developing Employees

  • Developing an Effective Organization


Code: C5036GL
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