Sales Essentials 1 – Understanding the Sales Cycle

Understanding the Sales Cycle – Course Code H5040SP

Whether you are working with fresh faces or seasoned pros, there are usually gaps between where salespeople are in their development and where they should be. That’s why it’s a good idea to assess skill levels from time to time, establish a baseline, and always have an action plan for improvement. The results are beneficial to the bottom line—for both the individual and the organization. Selling Essentials: Understanding the Sales Cycle is the first title in a series of in-depth learning experiences aimed at transforming your sales force into true professionals who are prepped and ready for any challenge. Filled with an assessment, activities, worksheets, action planning, and more, this program requires individuals to take an active role in their learning. It starts with self-reflection and measurement, and then shifts the focus to the buyer with an exploration of customer-focused selling and decision-making patterns before ending with action strategies and


Learning Outcomes:
• Assess selling strengths and areas for improvement
• Learn about the trends in today’s selling environment
• Understand the concept of customer-focused selling
• Learn the steps of the sales process and buying cycle
• Discover how customers make decisions
• Describe the steps in the sales process

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