Organizations of all types and sizes use strategic plans to become more successful and competitive. Strategic plans help to focus energy and resources on activities that align with the organization’s mission and vision. They help to increase efficiency and reduce costs; improve marketing efforts and organizational development; and manage risk and uncertainty by making the organization more responsive to a changing environment.
Learning to write a strategic plan provides you with a crucial management tool for focusing your team’s efforts on getting the right things done. By increasing your ability to help the organization achieve its goals, improving your strategic planning skills will also make you more valuable to your organization and improve your career prospects.
Successful completion of this course will increase your ability to:
Recognize the difference between a strategic plan and other planning processes.
Identify the situations in which a strategic plan is most useful.
Understand the three phases in the strategic planning process.
Develop and implement strategies that will help you achieve long-term goals.
Key Topics Covered
This course explores the following subjects in depth:
Types of situations in which a strategic plan is most appropriate
The components that make up a strategic plan
Assembling your strategic planning team and identifying stakeholders
How to align strategies with the organization’s vision, mission and values
Assessing the current situation and the desired future state
Setting priorities and developing objectives to help your team focus its efforts
Formulating an action plan to help monitor progress
Putting the plan into writing and distributing it to the necessary people
Implementing the plan and evaluating success
Making an informed decision on how to revise the plan if it’s not working
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