Description
Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development.
Duration: Approximately 12 minutes
Created: November 2017
What You’ll Learn
After successfully completing the course, you will be able to:
- Explain how marketing helps to build customer relationships
- Describe the components of a market-driven strategy
- Outline the components of effective product development
- Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices
Audience
For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.
Course Credits
ABA Certificates: This course applies to the following certificates as part of the Banking Basics Suite:
- Bank Solutions Provider Certificate
- Bank Teller Certificate
- Branch Manager Certificate
- Customer Service Representative Certificate
- Personal Banker Certificate
- Small Business Banker Certificate
- Supervisor/Team Leader Certificate
- Universal Banker Certificate