Description
This course explains the CAN-SPAM Act, a law that sets the rules for commercial email for the purposes of reducing email spam. The course covers the differences between commercial and transactional email messages, requirements for commercial messages, consumer opt-out rights and spells out tough penalties for violations.
Audience: Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.
Objectives:
- Explain the reasons CAN-SPAM was enacted
- Explain the requirements of CAN-SPAM
- Describe the difference between transactional or relationship content and commercial content
- Describe some exceptions to the requirements
This course is part of the ABA Frontline Compliance program.