CFTEA

Calling on Small Business Customers (ABA)

CALLING ON SMALL BUSINESS CUSTOMERS (ABA) – Course Code A1025SP

This course focuses on preparing for and executing the perfect sales call.

After successfully completing this course, you will be able to:
• Explain the importance of pre-call planning in relation to successful sales calls
• Describe the essential elements of call planning
• Identify the nuances among the four types of calls
• Implement a strategy for profitable initial contacts with small business customers.

CFT

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