Description
This course explains the opportunities and challenges, including regulatory risk, that banks face when using social media to advertise and promote their services and products.
Audience: All staff using social media, particularly marketing staff or any staff allowed to post to the bank’s social media sites. Legal and Chief Risk Officers and Compliance Officers who need to monitor the bank’s social media with regard to privacy laws, reputational risk, advertising requirements and other potential issues.
Objectives:
- Identify the challenges that banks face using social media for advertising
- Identify the laws and regulations that must be considered when using social media to advertise deposit and lending products
- Describe other risk factors related to social media marketing