Marketing in a Digital World: Search Engine Optimization


SKU: f2217062e9a3 Category:


Search engine optimization (SEO) is a critical way to make your bank more visible to people seeking what you have to offer. Learn about the factors that affect search results and identify best practices that can help you and your bank right away.
• Search Engines: Drive Traffic
• On-Page: Maximize Your Site
• Off-Page: Attract Visitors
• Writing for SEO: Contribute to Success

What You’ll Learn
• Describe how search engines work, including how they identify and rank webpages
• Identify the factors on a website that most affect search rankings
• Identify the factors separate from your website that most affect search rankings
• Write content to optimize search results

Code: A1090SP
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