Marketing in a Digital World: Find Your Audience


SKU: 8d5e957f2978 Category:


Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.
• Search Ads: Get Found
• Display Ads: Make an Impression
• Video: Capture Attention
• Apps: Engage Audiences
• Text Campaigns: Think Mobile

What You’ll Learn
• Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
• Explain how apps and in-app advertising attract and engage target audiences
• Identify ways to use text-message campaigns successfully

Code: A1088SP
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