Description
A capital campaign raises money that a nonprofit organization uses for any physical asset, such as purchasing or renovating a building. It’s a critical part of managing in the nonprofit sector. This introductory-level course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign (evaluation, feasibility study, organization, solicitation, and post-campaign activities) as well as how to avoid common pitfalls in capital campaigns.
Credits
3 ATD CI Credits
3 CFRE Credits
3 HRCI Credits
0.30 IACET CEU Credits
3 SHRM Credits
Learning Outcomes
- Explain the five phases of a capital campaign
- Define what a feasibility study is and why one should be conducted prior to a capital campaign
- Discuss what role consultants can play in conducting a feasibility study
- Describe important factors for evaluating consultants
- Explain how tools like a gift range chart can help to organize campaign solicitations
- Describe the different types of leadership teams and committees that may be formed to support a capital campaign
- Discuss different techniques that can be used to troubleshoot a stalled capital campaign
- Understand what is required for a successful solicitation meeting