Describes the differences between credit product features and the benefits and how to communicate them to drive home the advantages to the customer. Explains how to match product needs to the customer borrowing cause, loan purpose, and business cycle clues to make the sale
After completing this course, students will be able to:
• Distinguish between product features and product benefits
• Describe the features and benefits of:
o Lines of Credit
o Term Loan
o Business Credit Card
o Letters of Credit
• Match small business credit products to client needs
