Description
The Professional Certified Marketer (PCM) exam, administered by the American Marketing Association (AMA), is an advanced certification for marketing professionals to validate expertise in strategy, content, or digital marketing. It involves rigorous, online multiple-choice tests, often requiring an 80% passing score, designed to demonstrate proficiency in driving modern marketing results.
Becoming an AMA Professional Certified Marketer® is a way to prove you have the knowledge you need across a broad spectrum of marketing topics. This Certification Learning Bundle is a 16-hour online self-paced course that provides learners with the tools necessary to prepare for the 150-question PCM® Marketing Management exam – which is included!
You will explore topics surrounding marketing management, including marketing strategy, sustainable marketing, marketing insights, consumer behavior and market segmentation. The course will further dive into product offerings, product pricing and product value. Lastly, the course includes interactive games, vocabulary flashcards, and a 150-question practice exam.
American Marketing Association members get a discount! Go to ama.org/certifications/marketing-management-certification/ to see the discount code.
Estimated Time to Complete: 16 Hours / Access Time: 365 days
Credits
Learning Outcomes
- Explain the fundamentals of marketing strategy and planning
- Describe the foundational elements of global marketing
- Identify the internal processes that contribute to the effective utilization of marketing insights
- Understand the factors that impact purchasing decisions and market segmentation
- Discuss the differences between product and service offerings
- Examine different pricing strategies and objectives
- Identify strategies for delivering the value offering
- Explain the key ways to communicate the value offering
Key Features
- Mobile-friendly
- Fully accessible
- Interactive activities
- Video content
- Audio-enabled
- Real-world case studies
- Expert-supported
- Credit-awarding