5 Courses | 4:15min | Credits: 5 CFMP
Description: As the line between personal or professional connections blurs, financial institutions need to leverage these marketing channels for their brand. Social is a place to share your bank’s story, connect with customers and prospects, and build brand loyalty.
In Marketing in a Digital World: Social Campaigns, you’ll learn how to expand your reach and build your brand using Facebook, LinkedIn and Twitter. You’ll also see why social networks must be part of an integrated marketing strategy, with a look at a few organizations using social creatively and successfully.
Audience: Marketing Professionals
- Why Social Marketing?
- The Power of Facebook
- Leveraging LinkedIn
- Strategic Twitter
- Social Media in Action