Marketing for Bankers


SKU: 10046 Category:
Date/Time: Starts Tuesdays, Sept 14 for 8 weeks 5:30-8:30pm
Code: A7740L



Designed for bank personnel in customer contact and operations positions, management trainees, and persons entering banking at the mid-management level. Marketing for Bankers looks at what motivates customers to purchase financial services and teaches bankers how to develop a successful marketing plan.

After successfully completing this class you should be able to:
➢ recognize consumer motivation and buying behavior
➢ integrate public relations, advertising, sales promotions, selling, and service distribution functions in the bank’s overall marketing plan
➢ conduct situation analysis and formulate a master marketing strategy
➢ monitor and evaluate performance

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